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RARE HUMANS
Founded in Austria in 2020, Rare Humans is for those who break free from the ordinary and embrace what it means to be truly unique. Blending the essence of high fashion with streetwear culture, we create clothing that inspires individuality.
We’re not just a brand, we're an experience! Hosting parties, opening free stores, and constantly reimagining ways to stand out. We do things differently, crafting a community that values bold expression and stands apart as Rare Humans.
Black Friday Deals
2024 Rare Humans goes all in with a brand new Black Friday Collection!
Get ready for 15+ new styles, dropping exclusively for Black Week, starting November 22nd at 6 PM CET.
ROLLING LOUD collaboration
In an exclusive collaboration with Rolling Loud, Rare Humans brought an unforgettable pop-up to Vienna. Hundreds lined up from 10 AM, with the first T-shirt selling out in 10 minutes. Live boxing matches set the energy inside, keeping the excitement high until we closed at 9 PM. This event captured the bold spirit of Rare Humans.
LOVED BY HUNDREDS
We have captured the attention of a wide audience, with influencers and fashion enthusiasts across the world.
With notable figures like Heisrema discovering the brand, Rare Humans continues to expand its presence globaly.
RARE HUMANS PARTYS
Our parties are an unforgettable experiences, packed with free clothes, intense mosh pits, some exclusive pieces and special attractions that really make the party a Rare Humans experience.
FUTURE DELIVERY
Earlier this year, Rare Humans showcased the future of air delivery in 2070, turning vision into reality. We jumped out of an airplane with a Rare Humans box full of clothes, ready to be delivered.
This bold demonstration proved one thing: WE HAVE NO LIMITS
24/7 T-SHIRT
We believe in turning ideas into bold statements. That’s why we offered to tattoo one of our T-shirt designs on someones back.
We see it an a powerful symbol of our movement. This is not just art it is a representation of the fearless spirit that defines a Rare Human.
A DIAMOND MODEL
For a recent shoot, we placed over 1,000 diamonds on our model to showcase what an actual Rare Humans model should look like. Four hours of nonstop gluing were well worth the result.
This is a rare humans experience
